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Jakarta · Open to Remote — ASEAN & ANZ

Muhammad
Imaduddin
Waulat

Product Manager who ships.

8+ years scaling SaaS & omnichannel platforms across Southeast Asia — from zero to 200+ enterprise clients.

View My WorkGet In Touch↓ Download Resume

4

Products Managed

3

Websites Shipped

200+

Enterprise Clients

About
Muhammad Imaduddin Waulat
Jakarta, ID
Open to Remote

From ERP consultant to Lead Product Manager — I've spent 8+ years at the intersection of product, messaging, and enterprise tech across Southeast Asia.

I specialize in SaaS platforms and omnichannel messaging, including leading Sprint Asia's transition to become a certified Meta BSP — one of the few direct WhatsApp Business API partners in Indonesia.

Outside of work, I build things — from a full-stack dental clinic platform to an AI-powered news automation site. I'm drawn to problems where product thinking meets hands-on execution.

8+
Years in Product & Tech
3
SaaS Products Shipped
4
Core SaaS Platforms Led
WABA
Specialist
Skills

What I bring to the table.

Product

RoadmappingPRD DevelopmentOKRsAgile / ScrumSprint PlanningUser Story Mapping

Customer Success

Client OnboardingStakeholder ManagementClient RetentionExecutive CommsCross-functional Liaison

Technical

WhatsApp Business APIPrompt EngineeringLLM IntegrationOdoo ERP

Tools

JiraNotionFigmaConfluenceMonday.comGoogle WorkspaceVibe Coding

Domain

SaaSB2BOmnichannelChatbotMessaging PlatformsASEAN MarketsMarket ResearchCompetitive AnalysisBusiness Solution
Work

Sprint Asia Technology

Lead Product Manager · 2021 – Present

Jakarta, Indonesia

Case Study

From Vendor Dependency to Meta BSP — Driving WhatsApp Business API Adoption

Problem

The company relied on a third-party vendor for WhatsApp integration, limiting product control and margin. When the opportunity to become a direct Meta Business Solution Provider (BSP) emerged, it required someone to own the research, validate feasibility, and drive execution end-to-end.

My Role

I initiated and led the full transition. I researched Meta BSP requirements, designed the integration flow from scratch, and proposed how the API should be embedded into our existing product architecture. I also championed the initiative internally — building confidence that the team had the capability to own this directly. The entire process ran from January to March 2023.

Outcome

Sprint Asia became a certified Meta BSP, moving from vendor dependency to a direct Meta partnership. The integration went live within 3 months and became a core product offering.

3 mo

Research to Live

10→80+

Clients Onboarded

8×

Client Growth

Product StrategyAPI IntegrationStakeholder ManagementMeta BSPWhatsApp Business APIFlow Design

Additional case studies available upon request.

Projects

Things I've built.

Dental Clinic Platform — drgwahyuliana.com
01
Dental Clinic Platform — drgwahyuliana.com
Designed and built a full-stack clinic platform that digitized patient booking end-to-end, reducing manual scheduling overhead and strengthening the clinic's digital presence. Features admin kanban dashboard, analytics, Supabase RLS, Upstash rate limiting, and automated WhatsApp/email notifications.
Next.jsSupabaseFonnteResendUpstash
→
AI News Automation — beritaviral24jam.com
02
AI News Automation — beritaviral24jam.com
Built an automated news publishing pipeline that tracks real-time Google Trends and generates articles using Groq AI — publishing trend-based content within 24 hours of a topic surfacing. An ongoing experiment in AI-driven content automation and organic SEO at scale.
WordPressGroq AIGoogle TrendsContent AutomationSEO
→
Experience

Where I've worked.

Nov 2021 – Present
Sprint Asia Technology
Business Development → Senior Business Planning Analyst → Lead Product Manager
Lead Product Manager
Dec 2024 – Present
  • Lead product strategy across 4 SaaS platforms with a team of 4 PMs — shipping enterprise solutions for 200+ active clients.
  • Owned full lifecycle of Live Agent and Chatbot Builder products — from roadmap to release.
  • Act as strategic product partner to CBO and CEO — delivering PRDs, milestone tracking, and business alignment reviews.
Senior Business Planning Analyst
Apr 2022 – Dec 2024
  • Initiated and led Sprint Asia's transition to become a direct Meta BSP — researching requirements, designing integration flows, and growing from 10 to 80+ clients over 3+ years.
  • Delivered 3 major WABA implementations: Embedded Signup (2023), WABA Catalog (2024), and Conversion API (2025).
  • Produced competitive analysis and feasibility studies that directly informed executive product decisions.
Business Development Officer
Nov 2021 – Apr 2022
  • Managed corporate client portfolio and translated business requirements into technical specs — bridging clients, PMs, and engineering.
Feb 2018 – Oct 2021
Artsys Integrasi Solusindo
Odoo Functional Consultant
Feb 2018 – Oct 2021
  • Delivered 8+ Odoo ERP implementations across retail, manufacturing, and services — including HRMS, POS, and WooCommerce integrations.
  • Owned full project lifecycle from requirements gathering and BRD drafting to client presentation and go-live.
Certifications & Education
Meta Business Marketing Strategy
Meta Blueprint
Certificate No. CF01315207
Education
Universitas Gunadarma
Bachelor's Degree, Computer Engineering
2011 – 2015 · GPA 3.21
Contact

Let's work together.

Open to PM, Pre-Sales, BD & Customer Success roles — remote-first, ASEAN & ANZ markets.

m.imadwaulat@gmail.comLinkedIn+62 818-0851-0008